Super Bowl Sunday is the second deadliest day of the year for drunk driving accidents, so we decided the most helpful thing we could do on game day would be offer everyone in LA a safe ride home. Our commercial ran during the 3rd quarter of the Super Bowl and offered viewers a code they could enter into their uber app to receive a free ride home. In-app branding and custom receipts at the end of the ride reminded people that no matter what kind of car picked them up, it was Honda that got them home safe.