Jack in the Box is a regional QSR with a national cult following. People like their food, but they love their brand. I feel lucky to have contributed to this legendary campaign that showcased the many sides of CEO Jack Box and his tasty food.
One time, we turned a boring combo deal into a fake product that got real love.
CW: Kathryn Nyquist
AD: Brynn Good
In fact people petitioned to get the Jumbaco put on the menu.