The future of face-to-face talk therapy is here. Meet Okay Humans, a feel-good brand from the founders of Drybar, coming soon to Los Angeles. In collaboration with Drybar Founder and Creative Director Cam Webb and Designer Jenny Crosson, I helped build a brand that normalizes, destigmatizes and modernizes good old fashioned talk therapy. I got to touch everything for this business, from the mission/vision/values and tagline, to the napkins at the tea stand.