Snapple wanted to reintroduce their wacky 1990s Elements flavors to a new audience, so we leveraged GenZennials’ trust in new age spirituality, our non-traditional media buy, and the “all-knowing” algorithm to show them which flavor they were destined to try. We made OLVs (directed by Laura Murphy), Snapchat filters, TikTok missions and despite my personal feelings about the metaverse, it was pretty amazing to work with The Electric Factory to create the Blockchain Bodega, the first branded video game in Decentraland.